BIOGRAPHY

Rubén Cherñajovsky entered the audio equipment import business in the late 1970s with the Sansei brand. In May 1987, he opened his first industrial plant in the province of Tierra del Fuego, positioning himself as a key player in the region’s manufacturing development.

With a strong commercial vocation, he began his career at Sansei and consolidated his industrial vision in 1991 by founding Newsan through a joint venture with Sanyo Electric Japan.

Under his strategic leadership, the group expanded its production capacity with five plants in Tierra del Fuego and incorporated historic brands such as Noblex and SIAM. In addition to his role in the technology and home appliance sectors, he has an outstanding track record in the real estate market in Buenos Aires. He is also a leading figure in the cultural sphere as a collector of modern and contemporary art.

Newsan is a company that today has industrial infrastructure in several Argentine provinces. As founding partner, he promoted the commercialization of brands such as Noblex, Siam, ATMA, Sanyo and Philco, expanding the product portfolio into small appliances and home appliance categories.

In 2011, Cherñajovsky created Newsan Food, the group’s food and export division. This unit focused on the international commercialization of seafood and agro-industrial products. Under his initiative, the division grew exponentially, becoming Argentina’s leading seafood exporter since 2014. In recent years, it has also added several mussel and rainbow trout aquaculture projects, in harmony with the environment and local communities, with enormous export potential.

In his role as principal shareholder, he has supported the holding company’s recent diversification into new strategic sectors:

Mass consumption: In July 2024, the group acquired P&G’s operation in Argentina, incorporating personal care, home care, health and hygiene categories. Subsequently, the unit expanded into the fragrance and beauty products segment, including both national and international brands.

Energy: In 2025, the Group continued its expansion process and added assets in electric power generation, transmission and distribution, including stakes in EDET, EJESA, LITSA and the CEMPSA Hydroelectric Power Plant.

Bloomberg (September 2023)

Bloomberg Línea named him one of the 500 most influential people in Latin America, a distinction he maintained in the following edition of the same list.